Resources

A convenience retail chain that operates over 1,100 stores in 23 states throughout the U.S. prides itself on being committed to quality fuels, convenient locations, discount gas and customer service. They were interested in growing their employees and their bottom line.

• To consolidate recognition efforts.
• To reduce employee turnover and increase sales.
• To develop a tangible way to track successes.
• To create an elite recognition program that would be central to the company’s core values.
• To create a program with a cohesive name and set of criteria for consistent improvement.

A program was created that consisted of several aspects. The most important characteristic of this program was employee engagement. It measured criteria for consistent improvement in sales, customer satisfaction metrics, and community involvement.

• The client continues to set sales records every month since the program was launched.
• More and more employees are qualifying each year for prestigious designations.
• Employee engagement around this program was an overwhelming success.
•  Employees became eager to meet sales goals and friendly competition became evident among sales leaders.