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A Program that Tells a Story

Client Overview

A Fortune 500 company headquartered in Richmond, Virginia is the leading distributor of medical and surgical supplies to the acute-care market and a leading provider of healthcare supply-chain management solutions.

Recognition Goals

  • Develop a recognition program that reinforced company culture through a “Teammate” approach.
  • Build a program around an internal story that relates to the culture of the company.
  • Expand upon the current program offering a more creative look and feel while lowering the overall budget.
  • Offer a robust product choice while including meaningful, symbolic awards that were “out of the box” in design and significance.
  • Create sales growth through an incentive program for sales executives.


  • The company service pin was redesigned with the “Family Circle” in mind; the never-ending bond and continuous growth of the organization’s teammates.
  • An inverted pyramid award was created around an internal story that symbolizes the teammates and clients at the top and the leaders below.
  • The entire program was delivered at a cost below previous budget with more creativity and added value.


  • The creativity and symbolism of the new awards have reinforced company culture and reaffirmed and strengthened the message of “Clients First.”
  • A sales incentive program was designed and implemented featuring company symbolism through a powerful sales excellence ring. This resulted in increased enthusiasm among the sales force to become one of the elite sales performance ring team-thus improving the bottom line.


"This recognition program is essential to our success in patient care"

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